It was good, I quite like Jamie Oliver, he's trying to do good things.
The program covered some interesting topics about sugar. The most shocking thing was that in some parts of Mexico it is cheaper to buy Coca-Cola than water! Coca-Cola is a common thing in Mexico, a part of religious offerings and there was even a breastfeeding baby chugging down a full bottle of it! To try and combat this the Mexican government has put a tax on sugary drinks, something that Mr Oliver thinks we should have over here. Whilst this may be a good idea there a few major floors.
Firstly, I would be willing to bet that there are a great deal of people that wont be put off by a price increase and some may be willing to sacrifice the quality of other food in order to fix their sugary drink craving.
In the program Jamie was trying to encourage restaurateurs to put their own tax on fizzy drinks like he does in his restaurants, but again I don't think this will help. How many times a week do people eat at a top restaurant like Jamie Oliver's? It's not a daily occurrence and probably not even a weekly event for most people, so I can't see the benefit. This is something that food companies will definitely not do, unless it is made a law, and why should they? I used to think that food companies were the devil, filling food full of sugar and chemicals to make us fat and sick, but then I realised this wasn't the case at all. Food companies are no different to most other companies, in that their purpose is to sell their product and make money. By law they have to list their ingredients on packaging, so nobody is being deceived (except for Nestle's antics in Zimbabwe and the third world, but you'd better not get me started on that).
Food companies cannot take the blame for obesity and diabetes, you don't see people complaining at Peugeot for stopping people walking as much or Black and Decker for making DIY easier causing us to move less. So why should we try blame Coca-Cola for making us sick?
It is time we took responsibility for ourselves, we have full control over what we food /drink we put in our and our childrens mouth. Sugary, processed food may be well advertised, placed eye level on supermarket aisles and at the checkouts, but you have still got to take it from the shelf, put it in your trolley, pay for it, take it home, unwrap it and eat it! There are a lot of conscious actions you have to make before that food ends up in your mouth.
So why do so many people still eat and drink things we are told are so bad for us?
The Mexican government use some of the money from the tax collected to educate people about healthy eating, which sounds great and something we should do.
This just creates another problem though. Do you remember the 'Eat Well Plate' I showed you in my last blog? These are the foods the government recommend we eat. If you look at it again you will see a big red can labelled 'cola' near the center. I'm not joking, go take a look. So even if the taxed money was used for education, people would still think it is ok to drink a can of coke a day, because that is what we are being told.
The only person that is truly looking out for your health is you (and me obviously), food companies make far too much money for the government for them to turn round say you can't sell coke or Fanta anymore it's killing people. Don't wait for somebody else to make changes to how you eat, you need to do it yourself.
For thousands of years we thrived on meat, fish and vegetables, the last 150 years have seen our health deteriorate as our sugar consumption increases. What we should be eating really isn't rocket science.